Wholesale limits allow you to work with resellers who do not integrate dynamic pricing — typically city passes — without losing money. These resellers usually pay a fixed low wholesale rate, regardless of your current retail/fare pricing.
Who is this for
Configure Reseller Commission
First, configure the reseller to use a commission scheme (percentage or absolute).
First, configure the reseller to use a commission scheme (percentage or absolute).
In your Ventrata dashboard, go to Resellers > Resellers.
Resellers - Resellers
Select the reseller.
Press the Edit Details button.
Edit Details
In the Scheme section, check the 'Commission' checkbox.
Commission Scheme
If using percentage, tick the 'Percentage' checkbox and set a 'Default Percentage' value.
Percentage
Press the Update Reseller button to save your changes.
Update Reseller
Set Wholesale Limit
Define a wholesale limit per product — the maximum amount the reseller will pay.
Define a wholesale limit per product — the maximum amount the reseller will pay.
In the Ventrata dashboard, go to Products > Products.
Products
Select the product that uses fares.
On the COMMISSION tab, select the reseller as a rate modifier and confirm the commission assigned.
Reseller Commission
Switch to the WHOLESALE tab and enter the wholesale limit.
Retail Price
Wholesale Limit
🧮 CALCULATE WHOLESALE VALUE
If commission is percentage:
[retail price] - [commission percentage] * [retail price]If commission is absolute:
[retail price] - [commission value]📒 NOTE
Setting a wholesale price on a reseller using a commission scheme enforces a wholesale limit — the reseller will never pay more than that amount. Any difference will be paid by the customer at the attraction.
Press the SAVE CHANGES button.
Save Changes
Adjust for Price Difference
In this example, the 'Sunset' tour group is more expensive. The reseller still pays only up to the wholesale limit — so the customer pays the difference.
In this example, the 'Sunset' tour group is more expensive. The reseller still pays only up to the wholesale limit — so the customer pays the difference.
On the same product, switch to the Retail tab and select the 'Sunset' tour group rate modifier.
Tour Group
Increase the retail price accordingly.
Retail
Press the SAVE CHANGES button.
Save Changes
Wholesale Limits in Practice
Booking within the limit
Booking within the limit
A customer books a non-Sunset fare — covered entirely by reseller voucher.
Retail | €44.00 |
Paid by Voucher | €44.00 |
Receivable | €17.60 |
Bookings exceeding the limit
Bookings exceeding the limit
A customer books a Sunset fare — €10 more expensive. Customer pays the difference.
Retail | €54.00 |
Paid by Voucher | €44.00 |
Paid by Cash | €10.00 |
Receivable | €17.60 |
The receivable remains the same (€17.60) in both cases — the reseller always pays the same amount. Any price difference is collected from the customer.