powered by 
Virgin Group
Virgin Experience Gifts is a leading experience gifting platform in the United States, offering a curated selection of over 2,000 experiences. From adrenaline-filled adventures and scenic getaways to gourmet dining and wellness retreats, it provides customers with unique and memorable gifts that go beyond material items. Customers can purchase flexible vouchers, allowing recipients to choose and enjoy experiences at their convenience.
For experience providers, partnering with Virgin Experience Gifts means gaining exposure to a broad audience actively seeking high-quality experiences. Suppliers benefit from streamlined voucher integration, targeted marketing, and the credibility of a well-established gifting brand, helping drive both bookings and revenue.
For information on the sister company focused on the UK market, see Virgin Experience Days (UK).
This connection enables you to sell your products on Virgin Experience Gifts in a more automated way, eliminating the need to manually manage availability and bookings. Capabilities of this connection allow you to:
Sync availability for your Virgin Experience Gifts products with Ventrata.
Receive bookings, updates, and cancellations from Virgin Experience Gifts to Ventrata.
Issue vouchers/tickets from Ventarta to Virgin Experience Gifts customers instantly.
Unlike traditional OTA integrations, where bookings are transmitted at the time of purchase, Virgin Experience Gifts sends bookings via API only when the gift recipient redeems (schedules) their experience.
As a result, dynamic pricing and real-time pricing updates via API are not supported. To ensure accurate reporting, please configure custom static rates for Virgin Experience Gifts in your Ventrata account, ensuring they match the rates provided to your Virgin Experience Gifts contacts.
🔐 Required Role Permissions: See Connections, Modify Connections
Creating Connection
Before you begin:
You must have a commercial agreement with Virgin Experience Gifts for them to sell your products. To inquire about partnering with them see https://www.virginexperiencegifts.com/partnership-inquiry
You must have Virgin Experience Gifts created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly, keeping in mind that only static rates are supported. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Virgin Experience Gifts (USA) from the list of partners.
Select Virgin Experience Gifts Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, whitelisted destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Virgin Experience Gifts connections and would like to differentiate between them more easily in the future. If needed, you can also whitelist/blacklist products or destinations on the connection level in addition to what you have configured on the reseller, which can be helpful if you have multiple Virgin Experience Gifts connections linked to one reseller.
Mapping Products
Email the OCTO API key shown on the connection you've created to your Virgin Experience Gifts contact and ask for them to map your products using Ventrata's OCTO API. Typically it takes a few business days for the Virgin Experience Gifts team to complete this.
(Optional) While the Virgin Experience Gifts team can access the full list of products you've enabled for them on the connection, you can also specify which product you would like them to map by providing the Product and Option IDs displayed on the connection page when you contact them.
Troubleshooting
Issue | Possible Solutions |
No products are displayed on the connection page. | Please double-check which destinations, products, and options are whitelisted/blacklisted on reseller and connection. If this does not resolve, check if your products and options are made available for sale on the Direct API source. If the issue persists, please contact our support team. |
Partner Information
Virgin Experience Gifts (formerly known as Cloud 9 Living)
11101 W 120th Ave Ste 150,
Broomfield, Colorado 80021
USA
Ventrata Partner ID f65082c9-7628-4be4-b738-f128c0dd17d4