Analytics & Tracking
12 articles
How to Set up GTM and GA4Configure Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track Ventrata's checkout events.
Tracking ManualThis article outlines the process of setting up event tracking via Google Tag Manager (GTM) into Google Analytics 4 (GA4).
CMP Integration Guide for Ventrata Checkout WidgetThis guide will help you implement a Consent Management Platform (CMP) with the Ventrata Checkout Widget...
How to Set Up and Use UTM ParametersLearn how to capture and use UTM parameters in GTM and GA4 to measure campaign-driven bookings in Ventrata.
Introduction to SegmentSegment is a Customer Data Platform (CDP), which simplifies collecting and using data from your web checkout users.
How to Integrate SegmentFollow these steps to easily integrate Segment with your checkout.
Segment Example Destination: GA4Explore the capabilities of Segment integrated with Google Analytics 4 (GA4) in this practical example.
Events Sent to SegmentEvents sent to Segment allow you to analyse and understand user actions in detail.
Ventrata Product Analytics Dashboard & A/B Testing PlatformA complete analytics and A/B testing suite for your checkout—see user behaviour, test improvements, and grow conversions.
How to Run A/B Tests with VentrataEasily run controlled checkout experiments to identify which variations drive higher conversions and revenue.
How to Use the Product Analytics DashboardYour complete checkout analytics hub: funnels, KPIs, user paths, real-time events, and long-term performance trends.
Pricing and PlansStart free, scale easily. Unlock full analytics, unlimited experiments, and expert support with the Pro plan.