Analytics & Tracking
12 articles
- How to Set up GTM and GA4Configure Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track Ventrata's checkout events.
- Tracking ManualThis article outlines the process of setting up event tracking via Google Tag Manager (GTM) into Google Analytics 4 (GA4).
- CMP Integration Guide for Ventrata Checkout WidgetThis guide will help you implement a Consent Management Platform (CMP) with the Ventrata Checkout Widget...
- How to Set Up and Use UTM ParametersLearn how to capture and use UTM parameters in GTM and GA4 to measure campaign-driven bookings in Ventrata.
- Introduction to SegmentSegment is a Customer Data Platform (CDP), which simplifies collecting and using data from your web checkout users.
- How to Integrate SegmentFollow these steps to easily integrate Segment with your checkout.
- Segment Example Destination: GA4Explore the capabilities of Segment integrated with Google Analytics 4 (GA4) in this practical example.
- Events Sent to SegmentEvents sent to Segment allow you to analyse and understand user actions in detail.
- Ventrata Product Analytics Dashboard & A/B Testing PlatformA complete analytics and A/B testing suite for your checkout—see user behaviour, test improvements, and grow conversions.
- How to Run A/B Tests with VentrataEasily run controlled checkout experiments to identify which variations drive higher conversions and revenue.
- How to Use the Product Analytics DashboardYour complete checkout analytics hub: funnels, KPIs, user paths, real-time events, and long-term performance trends.
- Pricing and PlansStart free, scale easily. Unlock full analytics, unlimited experiments, and expert support with the Pro plan.