🔐 Required Role Permissions: Campaigns
With Postmark linked with Ventrata you can send transactional emails for booking updates, cancellations and new bookings.
Prerequisites:
You have a working Postmark account.
Your Ventrata dashboard has been linked with your Postmark account.
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If you need guidance on how to create a Postmark account and how to link it with Ventrata, read our articles Create a Postmark Account and Link Postmark with Ventrata.
Create Postmark Template
Postmark offers highly compatible and responsive email templates using HTML. You have the option to create your own code from scratch or use one of the pre-built templates and layouts.
Templates are the body of your email, unique to each type of email. Layouts are common across templates; this is where you add elements that identify your brand. You can; however, choose to include your layout within the template structure, see below.
📒 NOTE
Postmark does not host assets, including images, which means that you need to host them elsewhere using a hosting service. You can then reference the images by their URLs in the <img> tags throughout the template.
In your Postmark account, go to the Servers page.
Servers
Select a server.
Go to the Templates tab.
Templates
Press the Add template button in the centre.
Add Template
Choose a pre-built template or select Code your own to create a template from scratch.
Choose a Template
You have the option to choose a layout or place all the styling inside the email template.
Press the Continue button to start building.
Continue
Give your template a name (internal reference) and enter a subject line, which your customers can see.
Template Name & Subject
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You can use variables for replaceable content. Use them in the following format:
{{ventrata_variable_name}}. For a list of available variables, please see the Postmark Variables page.Press the Edit tab in the template window.
Toggle ‘HTML’ and ‘Text’ to edit your template in the preferred format.
Edit in HTML or Text
📒 NOTE
You can include scannable QR codes in the body of the email by adding the following piece of code:
<img src="{{code_image_url}}" width="120px" height="120px">, where the{{code_image_url}}variable defines the QR code and the link to the booking.Please, always include the width and height parameters when using this variable.
Preview your edits by switching to the Preview tab.
Toggle ‘HTML’ and ‘Text’ to preview your template in the preferred format.
Preview in HTML or Text
In the HTML view, press the Edit test variables button to edit and preview how your template looks using sample values.
Edit Test Variables
Press the Save button to save your edits.
Save
You have the option to send a test email to preview your layout in different email clients.
Send Test
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You can create up to 100 templates per server.
To edit the layout, press the Templates tab and select Layouts below. The same editing and previewing options are available as for Templates.
Template Layouts
Create Ventrata Campaign
Log in to your Ventrata dashboard.
Go to Products > Campaigns.
Campaigns
Press the + New Campaign button.
New Campaign
Enter a campaign name.
Keep the ‘Active’ field ticked.
Campaign Name
Select the ‘Postmark’ campaign manager.
Campaign Manager
Select your Postmark template.
Campaign Template
You can include a promotion.
Promotion
Check ‘Scheduled’ to send campaigns automatically when conditions specified using the below parameters are met:
bookings made between the selected dates and times
Booking Date Range
travel dates between the specified dates
Travel Date Range
X days before or after Travel Date, Booking Date, Redemption Date or Cancellation Date
Schedule
Target your campaign at bookings specified by ‘Booking Sources’, ‘Booking Types’ and ‘Booking Statuses’.
Campaign Targets
Target specific languages.
Customer Languages
Select what type of channel the campaign should use to deliver receipts (email or sms only).
Campaign Channels
Target specific destinations, products and resellers.
Blacklist/Whitelist
Press the Create Campaign button.
Create Campaign