Skip to main content
How to Create Postmark Campaigns

Postmark is an email delivery service designed to ensure fast delivery of transactional emails.

Lucia Burin Sestakova avatar
Written by Lucia Burin Sestakova
Updated over a month ago

🔐 Required Role Permissions: Campaigns

Prerequisites:

  • You have a working Postmark account.

  • Your Ventrata dashboard has been linked with your Postmark account.

📗 TIP

If you need guidance on how to create a Postmark account and how to link it with Ventrata, read our articles Create a Postmark Account and Link Postmark with Ventrata.


Create Postmark Template

Postmark offers highly compatible and responsive email templates using HTML. You have the option to create your own code from scratch or use one of the pre-built templates and layouts.

Templates are the body of your email, unique to each type of email. Layouts are common across templates; this is where you add elements that identify your brand. You can; however, choose to include your layout within the template structure, see below.

📗 TIP

Learn more about templates and layouts in Postmark’s Support Center.

📒 NOTE

Postmark does not host assets, including images, which means that you need to host them elsewhere using a hosting service. You can then reference the images by their URLs in the <img> tags throughout the template.

  1. In your Postmark account, go to the Servers page.

    Postmark - Servers

  2. Select a server.

  3. Go to the Templates tab.

    Servers - Templates

  4. Press the Add template button in the centre.

    Add Template

  5. Choose a pre-built template or select Code your own to create a template from scratch.

    Choose a Template

  6. You have the option to choose a layout or place all the styling inside the email template.

  7. Press the Continue button to start building.

    Choose a Layout

  8. Give your template a name (internal reference) and enter a subject line, which your customers can see.

    Name and Subject


    📗 TIP

    You can use variables for replaceable content. Use them in the following format: {{ventrata_variable_name}}. For a list of available variables, please see the Postmark Variables page.


  9. Press the Edit tab in the template window.

  10. Toggle ‘HTML’ and ‘Text’ to edit your template in the preferred format.

    Edit Template


    📒 NOTE

    You can include scannable QR codes in the body of the email by adding the following piece of code:

    <img src="{{code_image_url}}" width="120px" height="120px">, where the {{code_image_url}} variable defines the QR code and the link to the booking.

    Please, always include the width and height parameters when using this variable.


  11. Preview your edits by switching to the Preview tab.

  12. Toggle ‘HTML’ and ‘Text’ to preview your template in the preferred format.

    Preview Template

  13. In the HTML view, press the Edit test variables button to edit and preview how your template looks using sample values.

    Edit Test Variables

  14. Press the Save button to save your edits.

    Save

  15. You have the option to send a test email to preview your layout in different email clients.

    Send Test


    📗 TIP

    You can create up to 100 templates per server.


To edit the layout, press the Templates tab and select Layouts below. The same editing and previewing options are available as for Templates.

Switch to Layouts

Create Ventrata Campaign

  1. Log in to your Ventrata dashboard.

  2. Go to Products > Campaigns.

    Products - Campaigns

  3. Press the + New Campaign button.

    Campaign - + New Campaign

  4. Enter a campaign name.

  5. Keep the ‘Active’ field ticked.

    Enter Name

  6. Select the ‘Postmark’ campaign manager.

    Postmark Campaign Manager

  7. Select your Postmark template.

    Postmark Template

  8. You can include a promotion.

    Promotion

  9. Check ‘Scheduled’ to send campaigns automatically when conditions specified using the below parameters are met:

    • bookings made between the selected dates and times

      Booking Period

    • travel dates between the specified dates

      Validity

    • X days before or after Travel Date, Booking Date, Redemption Date or Cancellation Date

      Schedule

  10. Target your campaign at bookings specified by ‘Booking Sources’, ‘Booking Types’

    and ‘Booking Statuses’.

    Campaign Booking Parameters

  11. Target specific languages.

    Languages

  12. Select what type of channel the campaign should use to deliver receipts (email or

    sms only).

    Only Email Receipt &amp; Only SMS Receipt

  13. Target specific destinations, products and resellers.

    Additional Campaign Parameters

  14. Press the Create Campaign button.

Create Campaign

Did this answer your question?