š Required Role Permissions: Resellers
š Optional Role Permissions: Save Searches, See Bulk Action, Data Export, Generate Reports
Create a New Reseller
In your Ventrata dashboard, go to Resellers > Resellers.
Press the + New Reseller button.
Fill in the required fields:
Name - name of the reseller
Available Currencies - select the currencies with which the reseller can operate
Invoice Period - define how often a reseller invoice should be generated
Invoice on Day of Month - enter the day of the month the invoice should be generated
Default Currency - select the default reseller currency
Fill in any additional information as needed; see the list of reseller fields below.
Press the Create Reseller button.
Reseller Fields
Reseller Settings
Reseller Settings
Active - the reseller can make sales of your products through the allowed channels
Common - this field is inactive
Test Mode - the reseller's sales are not included in the accounting
Direct - revenue coming from a direct reseller is marked as 'Direct'
Voucher Required - need to scan the voucher file when redeeming reseller voucher on location
Agent Required - at least one agent must be set up, for example, in hotels; if this is an API connection, no agent is required
Allow Reconcile - if checked, the reseller has to reconcile bookings during a shift reconciliation process; if left unchecked, there is no reconciliation process
Reprint on Redemption - when a ticket is redeemed, the boarding pass is reprinted
Reseller Information
Reseller Information
Name - the name of the reseller
Code - internal reference for the reseller
Notification Email - the resellerās email address, where they can receive information about booking updates and credit limit warnings
Telephone - the resellerās phone number
Website - the resellerās website
Reseller Reporting
Reseller Reporting
Tags - labels used for improved filtering
Channel - select the channel, ie. Terminal, Back office, API, through which the reseller sells from; if left blank, the system will pick up the channel where the sale was made from
Destination - if the reseller invoices the destination, select the respective destination
Account Manager - an appointed person with a backoffice access and manages the business relationship with the reseller; this person will also receive notifications about invoices
Invoices and Billing Information
Invoices and Billing Information
To use Ventrataās built-in invoicing system, add all billing information in this section. Ventrata will automatically generate invoices based on the invoice period and the designated invoice day of the month. The 'Invoice date' field can be set to either the Booking Date, when the reseller books the tour for the client, or the Travel Date, the date the tour is scheduled.
Billing Address - fill in reseller address (street and number)
Billing City - fill in reseller address (city)
Billing City - select reseller address (city) from drop-down list
Billing Postal Code - fill in reseller address (postal code)
Billing Company - fill in reseller company name
Billing Contact - fill in reseller name
Billing Email - fill in reseller email address
Billing Telephone - fill in reseller phone number (include 3-digit international calling code)
Billing Company Number - fill in reseller company number
Billing Notes - fill in notes to reseller
Billing Account Code - if used, fill in the code of the activity type billed
Billing Customer Code - if used, fill in customer code
Billing Company Tax ID - fill in the resellerās company tax id
Billing Company Tax Office - fill in the name and address of the resellerās tax office
Available Currencies - select the currencies with which the reseller can operate
Default Currency - select the default reseller currency
Credit Limit - use with untrustworthy resellers. Enter the amount of money the reseller can collect through the
Bill to my account method
, which collects customer payment via cash or own EFT-POS machines. Once the limit threshold has been reached, the reseller is unable to collect further payments and has to deposit the money to your account. A warning about reaching the threshold will be sent to both the reseller manager and the provided email in the āNotification Emailā field, see āCredit level warningā belowInvoice Period - select the frequency of sending invoices to the reseller (<number> of times per
Days
,Weeks
,Months
)Invoice due - select the period within which the invoice must be paid (within <number> of
Days
,Weeks
,Months
)Invoice Date Field - select what the invoice date is based on:
Travel Date - date of tour taking place
Booking Date - date of booking by the reseller
Redemption Date - date of redemption by customer
Invoice on Day of Month - enter the day of the month when the invoice is issued
Credit level warning - warning issued by reaching the credit limit threshold by the reseller, see āCredit Limitā above
Email invoice - until the issued invoice is marked as paid, the reseller will keep receiving an email reminder that their invoice has been confirmed but not paid
Online Affiliates
Online Affiliates
Web Referrers - the reseller's referrer code; this code uniquely identifies the reseller and can be either their website or name, formatted without spaces or special characters. Ensure that the code is correctly filled out.
The referrer code can be appended to any page URL of your website. For instance: www.ventrata.com/
?r={referrer_code]
.You can share these URLs with your resellers to help drive traffic to your site through specific links, enhancing the effectiveness of your marketing campaigns.
Any bookings made by the customer using these URLs with the attached referrer code will be attributed to the reseller, allowing them to earn a commission on these bookings.
š TIP
Explore additional ways to include the referrer code in your website URL using Ventrata checkout.
Make sure āInherit Checkout Pricingā is unticked. If strike price is applied, the commission for the affiliate will be applied to the base price.
Default Pickup Options
Default Pickup Options
Set up default pickup options. These are especially interesting for hotels where your tours with pickups are being sold. The pickup
Default Pickup - select a pickup point, for example, at or near a hotel
Default Pickup Requested - if a default pickup is selected, check to always request at the time of booking
Commission Scheme
Commission Scheme
Commission - a percentage of the resellerās earnings on your behalf is paid back to the reseller
Wholesale - the reseller purchases the product for the fixed wholesale price, while they can sell the product at a higher price, keeping the difference as their commission
š EXAMPLE
At a retail price of $100,
a 20% commission on the product gives $80 receivable and $20 commission for the agent
the reseller purchasing the product at a 20% wholesale discount results in $20 receivable and $80 "commission" for the agent
Band - assign a band to the reseller
Percentage - check to apply and enter the default percentage
If āInherit Checkout Pricingā is ticked, āPercentageā takes precedence and overrides default reseller pricing.
Other Options
Other Options
Allow Upgrades - allow the sale of upgrades
Allow Freesale - allow the reseller to override availablity
Show Commission - show the reseller's commission in the checkout process
Allow Redemption - allow the sale of tickets instead of vouchers
Allow Voucher File - allow the scanning of vouchers on a terminal device
Allow Gifts - allow the sale of gift cards on the concierge portal on the and earn commission on them
Allow Booking Update - allow the reseller to change dates, cancel bookings or perform refunds
Email Booking Notification - receive booking notifications to the provided email address
Inherit Checkout Pricing - on affiliate checkout, change the 'Concierge' source to 'Checkout' apply checkout pricing for the reseller
If āPercentageā is enabled and a āDefault Percentageā is indicated, even if 'Inherit Checkout Pricing' is enabled, āPercentageā overrides default reseller pricing.
Allow Reusable Cards - allow to save customer credit card information on the payment screen for bookings made through the backoffice
Allow Purchases - allow the sale of items
Allow Promotions - allow the reseller to apply promotions to sales
Allow Fares - allow dynamic pricing
Allow Top-ups - allow the increase of credit lines that resellers can use to make bookings
Allowed Settlement Methods and Rates
Allowed Settlement Methods and Rates
Settlement Methods
Pay full amount by card - funds collected in cash or by card are kept on the reseller's account; the supplier invoices these sales at a later date; commission is collected immediately
Bill to my account - funds clear in full directly into the supplier's account using the integrated gateway; commission is settled at a later date
Collect to my commission as a deposit - the reseller collects their commission as deposit from the customer, and the rest is paid by the customer at the tour; commission is collected immediately
Pay my wholesale rate by card - for resellers on a wholesale scheme; funds from the purchase of products at the contracted wholesale rate are cleared directly to the supplier's account
Pay later - used for promoter sales; the reseller does not collect any money, the customer pays at the attraction; the supplier pays a commission to the reseller, who referred a customer to the supplier at a later date
Rates
Hide Pricing on Ticket and Email - hide pricing from the customer
Invoice Split Receivables - if both the 'Bill to my account' and 'Pay full amount by card' settlement methods are used, both Positive and Negative Receivables are entered on the same invoice.
Void Invoices - automatically void invoices for the reseller
Display Rates - control
what prices are displayed on the concierge portal
Retail - standard retail price
Wholesale - wholesale price
None - pricing is not displayed
Tax Registered - if checked, net tax is calculated from the wholesale price, if unchecked, net tax is calculated based on the tax on the retail price