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How to Create Resellers

Create resellers, who sell your tours to customers, adding value through additional services or customisation.

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Written by Lucia Burin Sestakova
Updated this week

Create a New Reseller

  1. In your Ventrata dashboard, go to Resellers > Resellers.

  2. Press the + New Reseller button.

  3. Fill in the required fields:

    • Name - name of the reseller

    • Available Currencies - select the currencies with which the reseller can operate

    • Invoice Period - define how often a reseller invoice should be generated

    • Invoice on Day of Month - enter the day of the month the invoice should be generated

    • Default Currency - select the default reseller currency

  4. Fill in any additional information as needed; see the list of reseller fields below.

  5. Press the Create Reseller button.


Reseller Fields

Reseller Settings

  • Active - the reseller can make sales of your products through the allowed channels

  • Common - this field is inactive

  • Test Mode - the reseller's sales are not included in the accounting

  • Direct - revenue coming from a direct reseller is marked as 'Direct'

  • Voucher Required - need to scan the voucher file when redeeming reseller voucher on location

  • Agent Required - at least one agent must be set up, for example, in hotels; if this is an API connection, no agent is required

  • Allow Reconcile - if checked, the reseller has to reconcile bookings during a shift reconciliation process; if left unchecked, there is no reconciliation process

  • Reprint on Redemption - when a ticket is redeemed, the boarding pass is reprinted

Reseller Information

  • Name - the name of the reseller

  • Code - internal reference for the reseller

  • Notification Email - the reseller’s email address, where they can receive information about booking updates and credit limit warnings

  • Telephone - the reseller’s phone number

  • Website - the reseller’s website

Reseller Reporting

  • Tags - labels used for improved filtering

  • Channel - select the channel, ie. Terminal, Back office, API, through which the reseller sells from; if left blank, the system will pick up the channel where the sale was made from

  • Destination - if the reseller invoices the destination, select the respective destination

  • Account Manager - an appointed person with a backoffice access and manages the business relationship with the reseller; this person will also receive notifications about invoices

Invoices and Billing Information

To use Ventrata’s built-in invoicing system, add all billing information in this section. Ventrata will automatically generate invoices based on the invoice period and the designated invoice day of the month. The 'Invoice date' field can be set to either the Booking Date, when the reseller books the tour for the client, or the Travel Date, the date the tour is scheduled.

  • Billing Address - fill in reseller address (street and number)

  • Billing City - fill in reseller address (city)

  • Billing City - select reseller address (city) from drop-down list

  • Billing Postal Code - fill in reseller address (postal code)

  • Billing Company - fill in reseller company name

  • Billing Contact - fill in reseller name

  • Billing Email - fill in reseller email address

  • Billing Telephone - fill in reseller phone number (include 3-digit international calling code)

  • Billing Company Number - fill in reseller company number

  • Billing Notes - fill in notes to reseller

  • Billing Account Code - if used, fill in the code of the activity type billed

  • Billing Customer Code - if used, fill in customer code

  • Billing Company Tax ID - fill in the reseller’s company tax id

  • Billing Company Tax Office - fill in the name and address of the reseller’s tax office

  • Available Currencies - select the currencies with which the reseller can operate

  • Default Currency - select the default reseller currency

  • Credit Limit - use with untrustworthy resellers. Enter the amount of money the reseller can collect through the Bill to my account method, which collects customer payment via cash or own EFT-POS machines. Once the limit threshold has been reached, the reseller is unable to collect further payments and has to deposit the money to your account. A warning about reaching the threshold will be sent to both the reseller manager and the provided email in the ‘Notification Email’ field, see ‘Credit level warning’ below

  • Invoice Period - select the frequency of sending invoices to the reseller (<number> of times per Days, Weeks, Months)

  • Invoice due - select the period within which the invoice must be paid (within <number> of Days, Weeks, Months)

  • Invoice Date Field - select what the invoice date is based on:

    • Travel Date - date of tour taking place

    • Booking Date - date of booking by the reseller

    • Redemption Date - date of redemption by customer

  • Invoice on Day of Month - enter the day of the month when the invoice is issued

  • Credit level warning - warning issued by reaching the credit limit threshold by the reseller, see ‘Credit Limit’ above

  • Email invoice - until the issued invoice is marked as paid, the reseller will keep receiving an email reminder that their invoice has been confirmed but not paid

Online Affiliates

  • Web Referrers - the reseller's referrer code; this code uniquely identifies the reseller and can be either their website or name, formatted without spaces or special characters. Ensure that the code is correctly filled out.

    The referrer code can be appended to any page URL of your website. For instance: www.ventrata.com/?r={referrer_code].

    You can share these URLs with your resellers to help drive traffic to your site through specific links, enhancing the effectiveness of your marketing campaigns.

    Any bookings made by the customer using these URLs with the attached referrer code will be attributed to the reseller, allowing them to earn a commission on these bookings.


    📗 TIP

    Explore additional ways to include the referrer code in your website URL using Ventrata checkout.


Make sure ‘Inherit Checkout Pricing’ is unticked. If strike price is applied, the commission for the affiliate will be applied to the base price.

Default Pickup Options

Set up default pickup options. These are especially interesting for hotels where your tours with pickups are being sold. The pickup

  • Default Pickup - select a pickup point, for example, at or near a hotel

  • Default Pickup Requested - if a default pickup is selected, check to always request at the time of booking

Allowed Card Brands

  • Allowed Card Brands - limit card brands your resellers can accept

Reseller Address

  • Address - enter reseller address

  • Directions - enter directions to reseller address

Commission Scheme

  • Commission - a percentage of the reseller’s earnings on your behalf is paid back to the reseller

  • Wholesale - the reseller purchases the product for the fixed wholesale price, while they can sell the product at a higher price, keeping the difference as their commission

📘 EXAMPLE

At a retail price of $100,

  • a 20% commission on the product gives $80 receivable and $20 commission for the agent

  • the reseller purchasing the product at a 20% wholesale discount results in $20 receivable and $80 "commission" for the agent

  • Band - assign a band to the reseller

  • Percentage - check to apply and enter the default percentage

If ‘Inherit Checkout Pricing’ is ticked, ‘Percentage’ takes precedence and overrides default reseller pricing.

Other Options

  • Allow Upgrades - allow the sale of upgrades

  • Allow Freesale - allow the reseller to override availablity

  • Show Commission - show the reseller's commission in the checkout process

  • Allow Redemption - allow the sale of tickets instead of vouchers

  • Allow Voucher File - allow the scanning of vouchers on a terminal device

  • Allow Gifts - allow the sale of gift cards on the concierge portal on the and earn commission on them

  • Allow Booking Update - allow the reseller to change dates, cancel bookings or perform refunds

  • Email Booking Notification - receive booking notifications to the provided email address

  • Inherit Checkout Pricing - on affiliate checkout, change the 'Concierge' source to 'Checkout' apply checkout pricing for the reseller

If ‘Percentage’ is enabled and a ‘Default Percentage’ is indicated, even if 'Inherit Checkout Pricing' is enabled, ‘Percentage’ overrides default reseller pricing.

  • Allow Reusable Cards - allow to save customer credit card information on the payment screen for bookings made through the backoffice

  • Allow Purchases - allow the sale of items

  • Allow Promotions - allow the reseller to apply promotions to sales

  • Allow Fares - allow dynamic pricing

  • Allow Top-ups - allow the increase of credit lines that resellers can use to make bookings

Allowed Settlement Methods and Rates

Settlement Methods

  • Pay full amount by card - funds collected in cash or by card are kept on the reseller's account; the supplier invoices these sales at a later date; commission is collected immediately

  • Bill to my account - funds clear in full directly into the supplier's account using the integrated gateway; commission is settled at a later date

  • Collect to my commission as a deposit - the reseller collects their commission as deposit from the customer, and the rest is paid by the customer at the tour; commission is collected immediately

  • Pay my wholesale rate by card - for resellers on a wholesale scheme; funds from the purchase of products at the contracted wholesale rate are cleared directly to the supplier's account

  • Pay later - used for promoter sales; the reseller does not collect any money, the customer pays at the attraction; the supplier pays a commission to the reseller, who referred a customer to the supplier at a later date

Rates

  • Hide Pricing on Ticket and Email - hide pricing from the customer

  • Invoice Split Receivables - if both the 'Bill to my account' and 'Pay full amount by card' settlement methods are used, both Positive and Negative Receivables are entered on the same invoice.

  • Void Invoices - automatically void invoices for the reseller

  • Display Rates - control

  • what prices are displayed on the concierge portal

    • Retail - standard retail price

    • Wholesale - wholesale price

    • None - pricing is not displayed

  • Tax Registered - if checked, net tax is calculated from the wholesale price, if unchecked, net tax is calculated based on the tax on the retail price

Product Settings

Override options set in the assigned reseller band.

Start typing in one of the fields to blacklist a setting, or uncheck the 'Whitelist all ... ' checkbox and start typing to whitelist a setting.

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