Create a Twilio Template

📗 TIP

This guide uses the no-code approach to build a template. For more information on how to build templates using some programming, please read Twilio’s documentation.

In your Twilio console, go to the Develop tab.
Select Messaging > Content Template Builder.
Press the Create new button.
Enter template name.

📒 NOTE
Use only lowercase letters, number and underscores for spaces.
Select template language.
Select ‘Media’ content type.

📗 TIP
This content type will allow for PDF attachments. If you do not plan to send attachments, you can choose the ‘Text’ content type. For more information on content types, visit Twilio Docs.
Press the Create button.
In the Content section, enter your message in the ‘Body’ field.

📗 TIP
Add variables in double curly brackets in the following format: {{ventrata.variable_name}}. For a list of all variables, please see the Twilio Variables page.
Enter media URL in the following format: https://api.ventrata.com/{{pdf_path}}

📗 TIP
This is the Ventrata URL where the PDF tickets are pulled from.
Press the Save button to save your Content Template.

📒 NOTE
You have the option to press the Save and submit for WhatsApp approval button, which will send your template to Meta for review. Typically, within 48 hours a response is provided. Read more about the approval process in Twilio Docs. A WhatsApp account needs to be connected to save a template with WhatsApp approval. Please see Twilio docs on how to Connect WhatsApp for more information
Enter sample data, for example:
- {{product.name}} = Old Town Hall
- {{date}} = 16 Mar 2024
- {{tour.time}} = 9:30 PM
- {{pdf_path}} = download.pdf?booking=edc7e137-32c3-486c-98fd-294e8c23d354&locale=en&order=3ac40889-6f2f-4691-872b-289996eb5059
Press the Save with samples button.
If you saved with WhatsApp approval, select a template category
Marketing - the template is used to include promotions, informational updates, or invitations for customers to take action.
Utility - the template is used to help inform customers about a specific, agreed-upon request about an ongoing transaction, including post-purchase notifications and recurring billing statements
You have the option to allow WhatsApp to recategorise this template if they believe the selected category is not applicable for your template.
Then press the Submit button.

All of your templates can be then found on the Content Template Builder main page with a WhatsApp approval status indicator.

📒 NOTE

You are not able to edit the template after you save it. You can duplicate a template, change its details and save the duplicate with the same name. If needed, you can then delete the original template.

Create Ventrata Campaign

Log in to your Ventrata dashboard.
Go to Products > Campaigns.
Press the + New Campaign button.
Enter a campaign name.
Keep the ‘Active’ field ticked.
Select the ‘Twilio’ campaign manager.
Select your Twilio template.
You can include a promotion.
Check ‘Scheduled’ to send campaigns automatically when conditions specified using the below parameters are met:
- bookings made between the selected dates and times
- travel dates between the specified dates
- X days before or after Travel Date, Booking Date, Redemption Date or Cancellation Date
Target your campaign at bookings specified by ‘Booking Sources’, ‘Booking Types’ and ‘Booking Statuses’.
Target specific languages.
Select what type of channel the campaign should use to deliver receipts (email or sms only).
Target specific destinations, products and resellers.
Press the Create Campaign button.