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Product Level

Product Level is the product page which contains product settings such as tickets, rates, tour times or availability. Each setting is placed in logical containers, easily accessible from the product level.


Product details



Change the product definition by pressing the pen and paper icon in the left corner, or press the bin icon to delete the product.

Header


Tickets



Create tickets your customers can buy to attend your attraction.

Learn How to Create Tickets.

Tickets


Cutoffs



Define a time range when booking or cancellation of a tour is possible.

Cutoffs do NOT apply to Backoffice sales.

Cutoffs

Booking Cutoff - define how long before tour time a booking is possible, for example, setting the booking cutoff to 24 hours means that the tour is unavailable 24 hours before tour start
Ignore Cutoff If PAX - tick the checkbox if the cutoff should be ignored when the tour has at least one booking

EXAMPLE: A walking tour company pays a guide the same rate for every day when he shows up for the tour, regardless of the tour group's size. The company can add a 24 hour cutoff and regularly check bookings for the following day. If no tickets were sold, the company does not need to book the guide for the next day and saves costs for every day no bookings were made. However, if there was at least one booking, the cutoff is ignored and any last minute sales are allowed, because the guide needs to be booked anyway. This option prevents anyone from booking the tour 1 hour before the tour time and not having a guide.

Cancellation Cutoff - define how long before the tour time it is possible to cancel a booking, for example, setting the cancellation cutoff to 3 hours means that the tour cannot be cancelled if the tour begins in 3 hours or less
Advance Cutoff - define how long ahead a tour can be booked, for example, setting the advance cutoff to 30 days means that the tour can be booked only within the next 30 days from the current date

Specify cutoffs for each option (if applicable) and press the SAVE CHANGES button.

Save Changes


Fields



Select which customer fields should be visible and required on the booking form. These can be specified for each ticket and each booking.

Fields

Specify fields for each source, then press the SAVE CHANGES button.

Save Changes


Extras



Create non-booking items, such as mugs or blankets as souvenirs. They have their own price and are always sold with a booking.

Learn How to Create Extras.

Extras

Press the Pricing button on the right to adjust prices using the available rate modifiers. Press SAVE CHANGES to save your settings.

You can only change values for combinations of modifiers in this window. If you wish to change the percentage to fixed price or vice versa, you need to edit the Extra detail using the pen and paper icon.

Extra Pricing


Fares



Dynamically control the pricing by setting up one or multiple rules, where at least one or all of them have to be met. When these rules are met, the price of your product changes automatically.

Learn How to Create and Manage Fares.

Fares


Rates



Set prices for the different ticket tiers, reseller rates or costs associated with the product.

Use rate modifiers below the rates table to define prices for different sources, seasons, tours, resellers or currencies.


Rate Modifiers

Use the MODIFIERS button in the top right corner of the rates table to add rate modifiers directly into the table view and review all the possible rate variations.

Rates

Switch between tabs to view and set the different rate types:

Retail - the amount customers pay to purchase a ticket
Commission - the amount resellers earn from the sale of your product
Wholesale - the wholesale rate of the product; this is the price the reseller pays for the product from you
Cost - the amount you invest into the product, either the price of the purchase of a 3rd party product or a fixed cost per ticket, such as a fee for a guide included in the ticket price. This is reflected in the Accounting section of the booking level.
Strike - the deleted rate, this is useful if you wish to highlight an advantageous price change

When your rates are set, press the SAVE CHANGES button to save your settings.

Save Changes


Options



Create variations of your products, for example, based on language, duration or time of day, or change the composition of includes for package products.

Options affect product structure and the final price.

Learn How to Create Options.

Options


Tours



Set a schedule of tour times throughout the day when customers can visit your attraction.

Tours affect product availability.

Learn How to Create Tours.

Tours


Tour Groups



Group tours together based on time of day to change pricing and availability.

To use 'Sunrise' and 'Sunset' presets, enter the product longitude and latitude on the product detail.

Learn How to Create Tour Groups.

Tour Groups


Dropoffs



Offer your customers a dropoff after the tour is concluded. Dropoffs are location-based rather than time-based.

To enable dropoffs, the 'Dropoff Available' checkbox on the tour detail must be ticked.

Learn How to Create Dropoffs.

Dropoffs


Combinations (Cross-sell)



Create combinations of products which can be offered IN ADDITION to an already selected product, either at full price or, typically, for a discount.

Combinations are not available through the Backoffice channel.

Learn How to Create Combinations (Cross-Sell).

Combinations (Cross-sell)


Comparisons (Up-Sell)



Create comparisons to products which can be offered INSTEAD OF an already selected product. This can be a premium product for a higher price with extras included in the attraction or a variation of the same product for the same price.

Comparisons are not available through the Backoffice channel.

Learn How to Create Comparisons (Up-Sell)

Comparisons (Up-Sell)


Included Products



If your product is a package, i.e. the 'Package' checkbox is ticked on the product form, the Included Products tab is added to the product level. Add standalone products which constitute a package product.

Learn How to Create Included Products.

Included Products


General Availability



Manage product availability using availability modifiers based on product setup.

Availability modifiers in the General Availability table include, but are not limited to:

Options
Tours
Tour Groups
Package
Weekday
Month
Date
Source

Availability can be set for an entire modifier, for example, make availability changes to 'Monday' and every Monday will have the exact same settings. Or you can choose to select a specific combination at the intersection of two modifiers in the table. Additionally, you can include modifiers from the bottom drop-down lists, thus availability is applied when the rules specified in General Availability are met.

To learn more about availability, read our article Availability Management.

General Availability


Opening Hours



Opening hours determine which of your tours are available. Tours outside opening hours are not shown during booking. With opening hours, you have the option to create different opening hours for different days and months, which can be valid for specific date ranges but not for others.

Learn How to Create Opening Hours

Opening Hours


Allocations



Allocations allow you to limit product availability for resellers by capping their availability pool. You have the option to create exclusive allocations, thus decreasing the parent capacity. A more in-depth overview of allocations with examples can be found in our Allocations article.

Learn How to Create a New Allocation.

Allocations


Gallery Images



Upload gallery images by pressing the + NEW GALLERY IMAGE button.

Gallery Image

The uploaded images will appear in a rolling strip on your web checkout. You may include a title and a caption. To finish the process, press the Create Gallery Image button. Repeat the process for every image.

Create Gallery Image


Banner Images



Upload banner images by pressing the + NEW BANNER IMAGE button.

+ New Banner Image

The uploaded images will appear in a rolling strip at the top of the product page on your web checkout. You may include a title and a caption. To finish the process, press the Create Banner Image button. Repeat the process for every image.

If a banner image is uploaded on the Branding tab, the rolling strip is replaced with the branding banner.

Create Banner Image


Branding





Visible on branded items, such as receipts, tickets and emails.

Cover Image



Displayed on product lists; this is the first image of your product that your customers see.

Banner Image



Visible at the top of the product page. Only one image can be uploaded here.

If banner images have been already uploaded on the Banner Images tab, those will be replaced by this banner image.

Video



This replaces the banner image to showcase your product.

Branding


Product Information



Add more details about your product. While the above settings are aimed at creating a working product, the settings below are intended to engage the customer.

ElementDescription
Namechange the product name as it appears in the Ventrata dashboard and on the web checkout; this is pre-populated at product creation
Name
Captionthe title of the product page on the web checkout
Caption
Redemption Instructionsinformation on how to redeem a voucher for the product
Sales Taga strip across the product cover, for example, Bestseller; appears both on the web checkout and concierge portal
Sales Tag
Descriptiona short description of the product displayed on the product web page
Description
Usage Instructionsinformation on how to use the tickets
Sales Checklistthis is shown below the Add to Cart button on the web checkout. It includes information you would like to tell the customer in order to influence their purchasing behaviour, such as “All entry tickets included”
Sales Checklist
Internal Notesinclude instructions or notes the staff should be wary of, for example, "Please ask for ID when purchasing"
Internal Notes - Concierge Portal
Booking termsenter the booking terms the customer has to accept before purchasing the product; when filled in, a checkbox appears below the booking calendar with a link to the booking terms
Booking Terms
Inclusionslist what is included with the product; displayed below the description with a green check mark
Inclusions
Exclusionslist what is NOT included with the product; displayed below the description and inclusions with a red cross
Exclusions
URL Patha unique URL of the product page; automatically generated based on the product name
Alerta strip of text across the banner on the product page of the web checkout
Alert Notice
Cancellation policyenter the cancellation terms the customer has to accept before purchasing the product; when filled in, a checkbox appears below the booking calendar with a link to the cancellation policy
Cancellation Policy
FAQfrequently asked questions, include questions customers might be interested in knowing the answers to and provide clear answers; displayed next to the cover image on the product web page
FAQ
Highlightsprovide interesting facts, information that highlight your product; exposed via OCTO API
MetaSEO tags, for example, title, keywords, summary
Website HTMLspace for custom HTML code of the product page
Long descriptionthe main description of the product; displayed below the gallery images
Long Description


Product Information


Logs



Any updates to the product are logged at the very bottom of the product level. To view specific types of logs, switch between the User Comments and System Updates tabs, or browse the All Logs tab for a complete list of logs.

Logs

Updated on: 31/05/2024

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