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How to Set up the Product Level

Product Level is the product page which contains product settings such as tickets, rates, tour times or availability.

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Written by Lucia Burin Sestakova
Updated over a week ago

Each setting is placed in logical containers, easily accessible from the product level.
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Product details

Change the product definition by pressing the pen and paper icon in the left corner, or press the bin icon to delete the product.
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Header


Tickets

Create tickets your customers can buy to attend your attraction.

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Tickets


Cutoffs

Define a time range when booking or cancellation of a tour is possible.

πŸ“’ NOTE

Cutoffs do NOT apply to Backoffice sales.

Cutoffs

  • Booking Cutoff - define how long before tour time a booking is possible, for example, setting the booking cutoff to 24 hours means that the tour is unavailable 24 hours before tour start

  • Ignore Cutoff If PAX - tick the checkbox if the cutoff should be ignored when the tour has at least one booking
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    πŸ“˜ EXAMPLE

    A walking tour company pays a guide the same rate for every day when he shows up for the tour, regardless of the tour group's size.

    The company can add a 24 hour cutoff and regularly check bookings for the following day. If no tickets were sold, the company does not need to book the guide for the next day and saves costs for every day no bookings were made.

    However, if there was at least one booking, the cutoff is ignored and any last minute sales are allowed, because the guide needs to be booked anyway. This option prevents anyone from booking the tour 1 hour before the tour time and not having a guide.
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  • Cancellation Cutoff - define how long before the tour time it is possible to cancel a booking, for example, setting the cancellation cutoff to 3 hours means that the tour cannot be cancelled if the tour begins in 3 hours or less

  • Advance Cutoff - define how long ahead a tour can be booked, for example, setting the advance cutoff to 30 days means that the tour can be booked only within the next 30 days from the current date
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Specify cutoffs for each option (if applicable) and press the SAVE CHANGES button.
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Save Changes


Fields

Select which customer fields should be visible and required on the booking form. These can be specified for each ticket and each booking.
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Fields


Specify fields for each source, then press the SAVE CHANGES button.
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Save Changes


Extras

Create non-booking items, such as mugs or blankets as souvenirs. They have their own price and are always sold with a booking.

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Extras

Press the Pricing button on the right to adjust prices using the available rate modifiers. Press SAVE CHANGES to save your settings.

πŸ“’ NOTE

You can only change values for combinations of modifiers in this window. If you wish to change the percentage to fixed price or vice versa, you need to edit the Extra detail using the pen and paper icon.

Extra Pricing


Fares

Dynamically control the pricing by setting up one or multiple rules, where at least one or all of them have to be met. When these rules are met, the price of your product changes automatically.

Fares


Rates

Set prices for the different ticket tiers, reseller rates or costs associated with the product.
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Use rate modifiers below the rates table to define prices for different sources, seasons, tours, resellers or currencies.
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Rate Modifiers


Use the MODIFIERS button in the top right corner of the rates table to add rate modifiers directly into the table view and review all the possible rate variations.
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Rates


Switch between tabs to view and set the different rate types:

  • Retail - the amount customers pay to purchase a ticket

  • Commission - the amount resellers earn from the sale of your product

  • Wholesale - the wholesale rate of the product; this is the price the reseller pays for the product from you

  • Cost - the amount you invest into the product, either the price of the purchase of a 3rd party product or a fixed cost per ticket, such as a fee for a guide included in the ticket price. This is reflected in the Accounting section of the booking level.

  • Strike - the deleted rate, this is useful if you wish to highlight an advantageous price change

When your rates are set, press the SAVE CHANGES button to save your settings.
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Save Changes


Options

Create variations of your products, for example, based on language, duration or time of day, or change the composition of includes for package products.

πŸ“’ NOTE

Options affect product structure and the final price.

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Options


Tours

Set a schedule of tour times throughout the day when customers can visit your attraction.

πŸ“’ NOTE

Tours affect product availability.

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Tours


Tour Groups

Group tours together based on time of day to change pricing and availability.

πŸ“’ NOTE

To use 'Sunrise' and 'Sunset' presets, enter the product longitude and latitude on the product detail.

πŸ“— TIP

Tour Groups


Dropoffs

Offer your customers a dropoff after the tour is concluded. Dropoffs are location-based rather than time-based.

πŸ“’ NOTE

To enable dropoffs, the 'Dropoff Available' checkbox on the tour detail must be ticked.

πŸ“— TIP

Dropoffs


Combinations (Cross-sell)

Create combinations of products which can be offered IN ADDITION to an already selected product, either at full price or, typically, for a discount.

πŸ“’ NOTE

Combinations are not available through the Backoffice channel.

Combinations (Cross-sell)


Comparisons (Up-Sell)

Create comparisons to products which can be offered INSTEAD OF an already selected product. This can be a premium product for a higher price with extras included in the attraction or a variation of the same product for the same price.

πŸ“’ NOTE

Comparisons are not available through the Backoffice channel.

Comparisons (Up-Sell)


Included Products

If your product is a package, i.e. the 'Package' checkbox is ticked on the product form, the Included Products tab is added to the product level. Add standalone products which constitute a package product.

Included Products


General Availability

Manage product availability using availability modifiers based on product setup.
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Availability modifiers in the General Availability table include, but are not limited to:

Availability can be set for an entire modifier, for example, make availability changes to 'Monday' and every Monday will have the exact same settings. Or you can choose to select a specific combination at the intersection of two modifiers in the table. Additionally, you can include modifiers from the bottom drop-down lists, thus availability is applied when the rules specified in General Availability are met.

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To learn more about availability, read our article Availability Management.

General Availability


Opening Hours

Opening hours determine which of your tours are available. Tours outside opening hours are not shown during booking. With opening hours, you have the option to create different opening hours for different days and months, which can be valid for specific date ranges but not for others.

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Opening Hours


Allocations

Allocations allow you to limit product availability for resellers by capping their availability pool. You have the option to create exclusive allocations, thus decreasing the parent capacity. A more in-depth overview of allocations with examples can be found in our Allocations article.

Allocations


Gallery Images

Upload gallery images by pressing the + NEW GALLERY IMAGE button.
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Gallery Image


The uploaded images will appear in a rolling strip on your web checkout. You may include a title and a caption. To finish the process, press the Create Gallery Image button. Repeat the process for every image.
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Create Gallery Image


Banner Images

Upload banner images by pressing the + NEW BANNER IMAGE button.
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+ New Banner Image


The uploaded images will appear in a rolling strip at the top of the product page on your web checkout. You may include a title and a caption. To finish the process, press the Create Banner Image button. Repeat the process for every image.

πŸ“’ NOTE

If a banner image is uploaded on the Branding tab, the rolling strip is replaced with the branding banner.

Create Banner Image


Branding

Product Logo

Visible on branded items, such as receipts, tickets and emails.
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​Cover Image

Displayed on product lists; this is the first image of your product that your customers see.
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​Banner Image

Visible at the top of the product page. Only one image can be uploaded here.

πŸ“’ NOTE

If banner images have been already uploaded on the Banner Images tab, those will be replaced by this banner image.

Video

This replaces the banner image to showcase your product.
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Branding


Product Information

Add more details about your product. While the above settings are aimed at creating a working product, the settings below are intended to engage the customer.
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Element

Description

Name

change the product name as it appears in the Ventrata dashboard and on the web checkout; this is pre-populated at product creation

Name

Caption

the title of the product page on the web checkout

Caption

Redemption Instructions

information on how to redeem a voucher for the product

Sales Tag

a strip across the product cover, for example, Bestseller; appears both on the web checkout and concierge portal

Sales Tag

Description

a short description of the product displayed on the product web page

Description

Usage Instructions

information on how to use the tickets

Sales Checklist

this is shown below the Add to Cart button on the web checkout. It includes information you would like to tell the customer in order to influence their purchasing behaviour, such as β€œAll entry tickets included”

Sales Checklist

Internal Notes

include instructions or notes the staff should be wary of, for example, "Please ask for ID when purchasing"

Internal Notes - Concierge Portal

Booking terms

enter the booking terms the customer has to accept before purchasing the product; when filled in, a checkbox appears below the booking calendar with a link to the booking terms, see these Web Checkout examples.

Inclusions

list what is included with the product; displayed below the description with a green check mark

Inclusions

Exclusions

list what is NOT included with the product; displayed below the description and inclusions with a red cross

Exclusions

URL Path

a unique URL of the product page; automatically generated based on the product name

Alert

a strip of text across the banner on the product page of the web checkout

Alert Notice

Cancellation policy

enter the cancellation terms the customer has to accept before purchasing the product; when filled in, a checkbox appears below the booking calendar with a link to the cancellation policy, see these Web Checkout examples.

FAQ

frequently asked questions, include questions customers might be interested in knowing the answers to and provide clear answers; displayed next to the cover image on the product web page

FAQ

Highlights

provide interesting facts, information that highlight your product; exposed via OCTO API

Meta

SEO tags, for example, title, keywords, summary

Website HTML

space for custom HTML code of the product page

Long description

the main description of the product; displayed below the gallery images

Long Description
Product Information


Logs

Any updates to the product are logged at the very bottom of the product level. To view specific types of logs, switch between the User Comments and System Updates tabs, or browse the All Logs tab for a complete list of logs.
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Logs


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